In a world where consumers are increasingly prioritizing sustainability, companies are under pressure to show their environmental commitment. But not all green claims are what they seem. Greenwashing—or falsely presenting products as eco-friendly or sustainable—poses a real threat, not only to consumer trust but to the entire movement toward a sustainable future. Nele Cattoor, Product Compliance and Regulatory Affairs Manager at Beaulieu, sheds light on the tactics used in greenwashing, how consumers can spot them, and what companies and governments can do to keep sustainability honest and impactful.