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On Wednesday, 19 November, Beaulieu International Group hosted the third edition of the B.I.G. Sustainability Forum, themed “Sustainability Crossroads”, at our Experience Centre in Wielsbeke. More than 90 participants (including partners, clients, and industry peers) came together to explore the current sustainability landscape and, most importantly, to inspire each other to take action. As Clara Carelli, Sustainability Director at Beaulieu, concluded: “The only way is forward.”
Driving change together
For the third consecutive year, Beaulieu created a space for collaboration and dialogue, bringing together companies, sector organizations and academia to exchange ideas and build momentum toward a more sustainable future. The day featured thought-provoking keynotes, real-world case studies, and interactive discussions designed to explore challenges, share best practices and spark ideas.
Highlights from the day
The forum opened with global sustainability expert Marga Hoek, who delivered a compelling keynote on the business case for sustainability. Her powerful message “Business for Good is Good Business” resonated strongly as she highlighted companies successfully integrating sustainability into their core strategies.
Representatives from Dow, Deceuninck, and Beaulieu shared candid insights into their sustainability journeys, including both successes as well as lessons learned along the way.
In the afternoon, Nele Cattoor, our Regulatory Compliance Lead, tackled the challenge of marketing sustainability in a regulated world, offering practical guidance for navigating complexity.
Collaboration in action
Inspired by the keynotes, participants engaged in breakout sessions to exchange ideas on topics such as:
Take-back schemes and closing loops.
Go-to-market strategies that enable impactful change.
Embedding sustainability into business models.
Due diligence and regulatory challenges.These discussions culminated in shared learnings that participants carried into the networking reception, leaving everyone with actionable insights, renewed motivation and new collaborations possibilities.
Key takeaways
We stand at a true crossroad, and the only way is forward.
“Doing business for good is good business.” Purpose and profit can go hand in hand.
Sustainability isn’t simple. Real impact demands effort, persistence, and transformation.
Ecosystems win. Collaboration reduces complexity and unlocks new opportunities.
Transparency matters. Customers expect it and sustainability now shapes offerings, messaging, and market positioning.
Looking ahead
At Beaulieu International Group, sustainability is not just a topic of discussion, it’s a commitment that drives our strategy and actions every day. The insights shared during this forum reaffirm that progress happens when we work together, challenge the status quo, and turn ideas into impact. We invite all our partners and stakeholders to join us on this journey toward a more sustainable future. Because the only way is forward, and we’re moving there together.
